Drive Dry
Who's Driving You Home Tonight?
Television and cinema commercial.
Drive Dry 2012 Integrated Campaign
The "Who's Driving You Home Tonight?" campaign proves even more successful than its predecessor with over 12 million rand in Earned Media recorded after three months of launch.
They'd love to meet you.
Television and cinema commercial.
He'd love to meet you. Viral Campaign.
Viewers are surprised at what they find when they click on their pictures at Thunda.com.
He'd love to meet you.
They'd love to show you a good time.
He'd love to show you a good time.
Drive Dry - Evidence Bags
Cars were placed inside giant evidence bags outside bars and nightclubs nationwide. Created 2010.
A Life Wrecked
A hard-hitting installation at the Whiskey Festival Installation shows the dangers of drinking and driving.
Installation 1 of 4
A Life Wrecked
The personal belongings of Heather Costras, a woman killed by a drunk driver, were donated by her family to be crushed into a car bale.
Installation 2 of 4
A Life Wrecked
The personal belongings of Heather Costra, a woman killed by a drunk driver, were donated by her family to be crushed into a car bale.
Installation 3 of 4
A Life Wrecked
The personal belongings of Heather Costra, a woman killed by a drunk driver, were donated by her family to be crushed into a car bale.
Installation 4 of 4
Saturday Night
It won't happen to me.
Directed by Adrian De Garces of Velocity Films.
Edited by Sakkie Berg. Original Music Score by Theo Crous.
TV 1 of 2
Sunday Braai
It won't happen to me.
Directed by Adrian De Garces of Velocity Films.
Edited by Sakkie Berg. Music by Theo Crous.
TV 2 of 2
Oxygen
It won't happen to me.
Photography by Clive Stewart.
Print 1 of 3
Flames
It won't happen to me.
Photography by Clive Stewart.
Print 2 of 3.
Helicopter
It won't happen to me.
Photography by Clive Stewart.
Print 3 of 3.
Turn Left
Satellite Navigation.
Recorded by Arnold Vermaak.
Radio 1 of 3
Turn Right
Satellite Navigation.
Recorded by Arnold Vermaak.
Radio 2 of 3
Go Straight
Satellite Navigation.
Recorded by Arnold Vermaak.
Radio 3 of 3
Website 01
"Drive Dry"
A website was created where people could submit their personal stories and interact with fellow users whose lives had been affected by drinking and driving.
Website 1 of 10
Website 02
"Drive Dry"
A website was created where people could submit their personal stories and interact with fellow users whose lives had been affected by drinking and driving.
Website 2 of 10
Website 03
"Drive Dry"
A website was created where people could submit their personal stories and interact with fellow users whose lives had been affected by drinking and driving.
Website 3 of 10
Website 04
"Drive Dry"
A website was created where people could submit their personal stories and interact with fellow users whose lives had been affected by drinking and driving.
Website 4 of 10
Website 05
"Drive Dry"
A website was created where people could submit their personal stories and interact with fellow users whose lives had been affected by drinking and driving.
Website 5 of 10
Website 06
"Drive Dry"
A website was created where people could submit their personal stories and interact with fellow users whose lives had been affected by drinking and driving.
Website 6 of 10
Website 07
"Drive Dry"
A website was created where people could submit their personal stories and interact with fellow users whose lives had been affected by drinking and driving.
Website 7 of 10
Website 08
"Drive Dry"
A website was created where people could submit their personal stories and interact with fellow users whose lives had been affected by drinking and driving.
Website 8 of 10
Website 09
"Drive Dry"
A website was created where people could submit their personal stories and interact with fellow users whose lives had been affected by drinking and driving.
Website 9 of 10
Website 10
"Drive Dry"
A website was created where people could submit their personal stories and interact with fellow users whose lives had been affected by drinking and driving.
Website 10 of 10